Written in partial fulfillment of the requirements for the degree of Bachelors of Arts at the University of Nevada, Reno in the Spring 2021 semester.
Through my research I explored femininity and feminism in marketing through the history and case studies of the Disney Princess brand. The brand is actually pretty new, created in 2000, so it's been really informative and interesting to see how Princess has evolved after two decades to act on critiques from parents/caretaker/feminists who said that the princesses were bad role models and that their hyper femininity created shallow and vain characters. I investigated how the brand came to be, and what is being done to make Disney Princess a healthier brand.
E-book is available here: https://drive.google.com/drive/folders/15YSv243CH-LmmgHyCNR0S4DgiAW67QV_?usp=share_link
